Our Story
In 1860, liquorist Gaspare Campari invented the striking red aperitif: the secret recipe still keeps the name of its original creator.
![](https://stg.camparigroup.com/sites/default/files/images/history/the_origins_of_campari_fermo_immagine_1_0.png)
Gaspare creates the striking red aperitif
![](https://stg.camparigroup.com/sites/default/files/images/history/1904_the_first_plant_opt.gif)
Openining of Campari's first plant in Sesto San Giovanni
Pillar of Italian Aperitivo “Camparino” bar opens in Galleria Vittorio Emanuele II in downtown Milan
Hohenstein, Dudovich, Depero, Cappiello… The greatest artists of the period have given their contribution to the brand describing the soul of Campari with their artworks.
![](https://stg.camparigroup.com/sites/default/files/images/history/video2.png)
First art manifestoes to shape Campari’s identity, such as “The Spiritello” by Leonetto Cappiello
Strong bond with arts culminates in 1964 with Bruno Munari producing the manifesto “Graphic Declination of the name Campari”
![](https://stg.camparigroup.com/sites/default/files/images/history/1984.gif)
Great Italian director Federico Fellini shoots his very first short film commercial for Campari
Ugo Nespolo creates a Campari manifesto inspired by the 1990 FIFA World Cup that was held in Italy
In 1995, Campari conducts its first acquisition, which marks the beginning of the group’s growth strategy combining 50% organic and 50% external growth. Since then, each new brand joined in with its own unique story to tell.
![](https://stg.camparigroup.com/sites/default/files/images/history/video3_0.png)
![The First Acquisition The First Acquisition](https://stg.camparigroup.com/sites/default/files/images/history/TURNINGPOINT_opt.gif)
The First Acquisition
![1999 The Acquisition of CINZANO 1999 The Acquisition of CINZANO](https://stg.camparigroup.com/sites/default/files/images/history/CINZANO_2_opt.gif)
The Acquisition of CINZANO
![Italian Stock exchange Italian Stock exchange](https://stg.camparigroup.com/sites/default/files/images/history/BORSA_opt_0.gif)
The start of the new millennium is marked by three big events for the company: The Listing on the Italian Stock exchange, the launch of the Campari Calendar and SKYY Vodka’s deal.
![](https://stg.camparigroup.com/sites/default/files/images/history/CALENDAR_opt.gif)
The Campari Calendar is Launched
![](https://stg.camparigroup.com/sites/default/files/images/history/SKYY_opt.gif)
The Acquisition of Skyy
![2003 The Acquisition of APEROL 2003 The Acquisition of APEROL](https://stg.camparigroup.com/sites/default/files/images/history/APEROL-cut2_opt.gif)
The Acquisition of APEROL
![2006 The Acquisition of GLEN GRANT 2006 The Acquisition of GLEN GRANT](https://stg.camparigroup.com/sites/default/files/images/history/GLEN-GRANT_opt.gif)
The Acquisition of GLEN GRANT
![2009 The Acquisition of WILD TURKEY 2009 The Acquisition of WILD TURKEY](https://stg.camparigroup.com/sites/default/files/images/history/WILD-TURKEY_opt.gif)
The Acquisition of WILD TURKEY
![2009 The Acquisition of ESPOLON 2009 The Acquisition of ESPOLON](https://stg.camparigroup.com/sites/default/files/images/history/ESPOLON_opt.gif)
The Acquisition of ESPOLON
![2010 The Acquisition of FRANGELICO 2010 The Acquisition of FRANGELICO](https://stg.camparigroup.com/sites/default/files/images/history/FRANGELICO_opt.gif)
The Acquisition of FRANGELICO
![2012 The Acquisition of APPLETON ESTATE 2012 The Acquisition of APPLETON ESTATE](https://stg.camparigroup.com/sites/default/files/images/history/APPLETON-ESTATE_opt.gif)
The Acquisition of APPLETON ESTATE
![2014 The Acquisition of AVERNA 2014 The Acquisition of AVERNA](https://stg.camparigroup.com/sites/default/files/images/history/AVERNA_opt.gif)
The Acquisition of AVERNA
![2014 The Acquisition of BRAULIO 2014 The Acquisition of BRAULIO](https://stg.camparigroup.com/sites/default/files/images/history/BRAULIO_opt.gif)
The Acquisition of BRAULIO
![2016 The Acquisition of GRAND MARNIER 2016 The Acquisition of GRAND MARNIER](https://stg.camparigroup.com/sites/default/files/images/history/GRAND-MARNIER_opt_0.gif)
The Acquisition of GRAND MARNIER
![2017 The Acquisition of BULLDOG GIN 2017 The Acquisition of BULLDOG GIN](https://stg.camparigroup.com/sites/default/files/images/history/BULLDOG_opt_0.gif)
The Acquisition of BULLDOG GIN