Our Culture | Campari Group

THE SMALLEST BIG COMPANY IN
THE SPIRIT INDUSTRY BUILDING
ICONIC BRANDS AND SUPERIOR
FINANCIAL RETURNS, TOGETHER
WITH INSPIRED AND PASSIONATE
CAMPARISTAS

VALUES
BEHAVIORS

INTEGRITY

We recruit, develop and reward employees that work with utmost integrity and transparency. Integrity means being a responsible corporate citizen and treating all of our stakeholders correctly and with respect.

Most importantly, it means ensuring that fairness, honesty and consistency are the hallmarks of our business transactions and the guiding light for our employee’s professional lives.

Passion

We are passionate about our industry, company and brands.

We are passionate about everything we do to build our brands and we go the extra mile to ensure a very positive experience to our consumers, customers and partners with our brands and people, every day.

PRAGMATISM

We encourage and reward pragmatic problem solving in all functions at all levels. Simplicity is at the heart of our actions and our unique structure enables us to take decisions as close to the customer and consumer as possible whilst benefiting from synergies and know how throughout the group.

TOGETHER

“Together” is our team philosophy: it underlines both the nature of our business and the joint effort of Camparistas (including partners and customers) around the world,working with passion behind every brand or cocktail being served. Together we avoid silos, proactively breaking any cultural, organizational and geographical barriers, working cross functionally and we move in the same direction, to reach our shared goal.

BE HUMBLE AND HUNGRY

CAMPARISTAS FIX IT BEFORE IT’S BROKEN

The world is changing fast: what got you here won't necessarily get you there.
We don’t rest on our laurels, and we know when it’s time to move forward.
We are constantly looking for opportunities to do things better, without fear of making mistakes. Success must be earned everyday.

BUILD MORE VALUE TOGETHER

CAMPARISTAS FEEL THEY CAN GO FARTHER TOGETHER THAN ALONE

Talent wins games, but teamwork and intelligence win championships. we are not a one man band: we believe diversity of thought creates value and supports innovation, and good advice can come from anybody. In such a team you only have two options: make progress or make excuses.
In our organization, accountability is key and it ties commitment to the result. Although doing things alone is quicker, it does not achieve the same results as does doing them together: studies show that work in isolation causes inefficiencies affecting the whole organization.
Everyone embraces his own responsibilities, but we consider a job incomplete if it’s not supported by others’ knowledge, experience, advice, or just encouragement. Sharing our knowledge and best practices with others is the way we work here, accepting failures and helping others to do the same, with honesty and courage.

EMBRACE THE CHALLENGE AND DRIVE THE CHANGE

IN CHALLENGING THE STATUS QUO CAMPARISTAS PURSUE EXCELLENCE, NOT PERFECTION

In new ideas we see potential opportunities, not threats. We enjoy meeting high standards that are within reach and do not strive for impossible goals.
The pursuit of excellence is gratifying and healthy, the pursuit of perfection is frustrating and a terrible waste of time. A defensive attitude towards change is self-defeating.

KEEP IT SIMPLE AND DO MORE WITH LESS

CAMPARISTAS FOCUS ON WHAT REALLY MATTERS

Prioritizing the necessary and eliminating the un-necessary is a condition to reduce overload and work more effectively, avoiding excess of inputs and procedures.
According to Pareto’s Principle only 20% of factors produce roughly 80% of results. Every day we strive to keep under control what our 20% is: this also includes looking for best practices and scalable solutions, in order to achieve excellent results optimizing time.

RESPECT OTHERS AND THE PLANET

CAMPARISTAS BUILD VALUE ON THE COMMON GROUND OF RESPECT

We behave as proper members of our Company community and responsible citizen of this planet, and proactively commit to their development. We value diversity, respect every opinion and firmly believe that diverse teams of non-experts perform better than non-diverse teams of experts.

Code of Ethics

The Company’s Code of Ethics, approved by the Davide Campari-Milano S.p.A. Board of Directors on 26 February 2004 and amended on 18 March 2009, 12 March 2012, 11 November 2015 and 8 May 2018 thereafter, defines mission and values on which the company is founded, by specifying the responsibilities the Company has accepted with respect to its own people and the third parties.

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