THE SMALLEST BIG COMPANY IN
THE SPIRIT INDUSTRY BUILDING
ICONIC BRANDS AND SUPERIOR
FINANCIAL RETURNS, TOGETHER
WITH INSPIRED AND PASSIONATE
CAMPARISTAS
BE HUMBLE AND HUNGRY
CAMPARISTAS FIX IT BEFORE IT’S BROKEN
The world is changing fast: what got you here won't necessarily get you there.
We don’t rest on our laurels, and we know when it’s time to move forward.
We are constantly looking for opportunities to do things better, without fear of making mistakes. Success must be earned everyday.
BUILD MORE VALUE TOGETHER
CAMPARISTAS FEEL THEY CAN GO FARTHER TOGETHER THAN ALONE
Talent wins games, but teamwork and intelligence win championships. we are not a one man band: we believe diversity of thought creates value and supports innovation, and good advice can come from anybody. In such a team you only have two options: make progress or make excuses.
In our organization, accountability is key and it ties commitment to the result. Although doing things alone is quicker, it does not achieve the same results as does doing them together: studies show that work in isolation causes inefficiencies affecting the whole organization.
Everyone embraces his own responsibilities, but we consider a job incomplete if it’s not supported by others’ knowledge, experience, advice, or just encouragement. Sharing our knowledge and best practices with others is the way we work here, accepting failures and helping others to do the same, with honesty and courage.
EMBRACE THE CHALLENGE AND DRIVE THE CHANGE
IN CHALLENGING THE STATUS QUO CAMPARISTAS PURSUE EXCELLENCE, NOT PERFECTION
In new ideas we see potential opportunities, not threats. We enjoy meeting high standards that are within reach and do not strive for impossible goals.
The pursuit of excellence is gratifying and healthy, the pursuit of perfection is frustrating and a terrible waste of time. A defensive attitude towards change is self-defeating.
KEEP IT SIMPLE AND DO MORE WITH LESS
CAMPARISTAS FOCUS ON WHAT REALLY MATTERS
Prioritizing the necessary and eliminating the un-necessary is a condition to reduce overload and work more effectively, avoiding excess of inputs and procedures.
According to Pareto’s Principle only 20% of factors produce roughly 80% of results. Every day we strive to keep under control what our 20% is: this also includes looking for best practices and scalable solutions, in order to achieve excellent results optimizing time.
RESPECT OTHERS AND THE PLANET
CAMPARISTAS BUILD VALUE ON THE COMMON GROUND OF RESPECT
We behave as proper members of our Company community and responsible citizen of this planet, and proactively commit to their development. We value diversity, respect every opinion and firmly believe that diverse teams of non-experts perform better than non-diverse teams of experts.
Code of Ethics
The Company’s Code of Ethics, approved by the Davide Campari-Milano S.p.A. Board of Directors on 26 February 2004 and amended on 18 March 2009, 12 March 2012, 11 November 2015 and 8 May 2018 thereafter, defines mission and values on which the company is founded, by specifying the responsibilities the Company has accepted with respect to its own people and the third parties.