Campari launches its 'We Are Cinema' campaign as it returns to the Festival De Cannes to celebrate and support film-making

Cannes | 3^rd May 2024 - Campari returns to the red carpet on 14^th-25^th May 2024. The iconic red bitter brand continues its role as Official Partner to the Festival de Cannes for the third consecutive year.

Festival de Cannes is one of the most anticipated, watched, and glamorous film festivals worldwide. Campari, meanwhile, has a longstanding connection with the world of cinema, having supported the industry and championed its film-making talent for the last 40 years.

It's apt, then, that Campari has chosen the opening of the 77^th Festival to launch its We Are Cinema campaign. Its role is to acknowledge human stories as the inspiration for some of the world’s greatest cinema. Building on Campari’s role as curator of aperitivo occasions, Campari celebrates those real-life moments that become remarkable stories. Viewers of the new campaign can expect a melody of cinematic moments artistically brought to life and told through the vivid red lens of Campari’s creativity.

As both festival and campaign unfurl, Campari will again host and promote a series of events from the Campari Lounge in the Palais de Festival, over-looking the famous red-carpet. This year, the brand also introduces Hyde Beach by Campari, a new iconic space on Boulevard de Croisette, where stars and guests will be welcomed, and events hosted throughout the festival.

Amongst their exciting programme, Campari is honoured to announce both new and returning collaborations:

Cole Walliser will be based in the Campari Lounge, interviewing guests and celebrities. The director and celebrity host, famous for the behind-the-scenes GlamBOT clips, will eagerly tune into his entertaining dispatches covering the red-carpet action from the lounge.

Campari is also rejoining forces with The Hollywood Reporter, recording a special festival edition of the Awards Chatter podcast with Kevin Costner – director, writer, producer and star of Horizon: An American Saga. Costner will join THR’s Executive Editor of Awards, Scott Feinberg, live to talk about his returning to the big screen Western, premiering at this year's Festival de Cannes.

One of the most anticipated events has to be the Official Cannes After Party for Furiosa: A Mad Max Saga. During the festival Campari will host this star-studded event at Hyde Beach by Campari in celebration of the latest instalment of this epic franchise.

Campari will also partner for the third year with Breaking Through The Lens, a non-profit organisation which empowers women in film by facilitating access to vital funding. Together, they will host the ‘Crossing Borders’ gala to celebrate women who have transcended cultural borders. The evening will include a panel discussion with globally renowned actress, Diane Kruger, who will be joined by other industry figures - including Campari Group Head of Marketing, Julka Villa - to share their own unique experiences.

The 77^th Festival also marks the debut of Campari’s partnership with Soho House, to host a one-of-a-kind creative film competition. Supporting and honouring emerging film talent, it focuses on the elements of life that transform the ordinary into the extraordinary, similar to the role of Campari in mixology.

Campari is more than an aperitif. With such unmistakable characteristics, the brand has long been a source of passionate inspiration. Since its birth, Campari has always been at the forefront of cocktail culture, inspiring passion in bartenders across the world. With Camparino in Galleria, master mixologists, serving up their famed cocktails - including Negroni and Campari Spritz – the Campari Lounge and Hyde Beach by Campari are the perfect places to raise a toast to inspiring stories and the talent behind them.

Campari Group Head of Marketing, Julka Villa comments: “We are delighted to return to Festival de Cannes, this year bringing our passion for cinema and stories through our global We Are Cinema campaign to the iconic Festival setting. With a strong and enduring legacy in the cinema world, creativity and passion remain at the heart of everything we do. This year, we look forward to continuing to bring this to our audience through a programme of remarkable moments throughout the Festival.”

Please follow Campari’s social media channels for further information @campariofficial.