Novi Ligure, April 19, 2024-Campari Group inaugurates, in the presence of the Minister of Agriculture, Food Sovereignty and Forests, Francesco Lollobrigida, the President of the Piedmont Region, Alberto Cirio, and representatives of local institutions, the new Aperol bottling line which, as part of an expansion of the plant that will reach €75 million investment, adds 6,500 m2 to the existing 60,700 m2 of covered area. The expansion is a fundamental stage in the international development of the Group, which in 2023 recorded for the third consecutive year a double-digit organic growth on all profitability indicators.
Aperol, which has quintupled its growth in the last 10 years and achieved record performances, is the leading brand in Campari Group’s global sales (+23.1% in 2023, 24% of the Group’s total sales) and also in Italy, where it grew by +8.2% in 2023.
‘We are proud to inaugurate the new bottling line dedicated to Aperol, which will allow us to increase our production capacity even more, allowing us to keep exporting worldwide the aperitif ritual, a symbol of the Italian lifestyle, characterized by a model of responsible consumption and of the highest quality’, said Matteo Fantacchiotti, Chief Executive Officer Campari Group.
‘The expansion of the plant, which takes place 20 years after its opening, is a further confirmation of the positive growth trend of recent years. Thanks to the passion and exceptional talent of our Camparistas, we celebrate today a remarkable milestone, which confirms our commitment to generating value, continuing on our strategic path of growth and transformation, ready to face future challenges.’
THE NOVI LIGURE PLANT: HUB FOR THE MADE IN ITALY IN THE WORLD
Inaugurated in 2004, the plant has developed over the years alongside the Group’s growth: in 2009 a warehouse was added, which strenghtened the plant’s strategic role also as a logistical distribution hub. In 2015, the officinal plants Center was opened, the only one used for the reception, selection, and preparation of the herbs necessary to produce some of the Group’s brands, while in 2021 it was the turn of the line dedicated to the production of Crodino.
Novi Ligure is Campari Group’s largest production hub and is responsible for producing some of the Group’s iconic products: in addition to Campari also Aperol, Campari Soda, Crodino and Cinzano. The inauguration of the new Aperol line will bring the bottling lines to seven, increasing the overall plant's annual capacity by 100 million bottles, production that has already gone from 29 million in 2004 to 360 million bottles in 2023.
THE IMPACT OF THE PLANT
In 2023, 29% of the volumes sold by the Group were produced by the Novi Ligure plant.
The Novi Ligure hub also plays an important role from an employment point of view: more than 300 people are employed at the plant, either as employees or as outsourced logistics services, and the number of direct employees grew by 10% in 2023. The permanently employed staff, moreover, can access training courses focused on the development of soft skills and leadership. In addition, in 2023 the Campari Group’s ‘Distillery of Talent’ early program was launched, which was later extended to other plants of the Group and in line with the company’s commitment to invest in learning and personal development of Camparistas. The program is dedicated to young graduates in engineering, scientific, and technical fields and its goal is to attract and train young talents. It lasts 18 months, during which two rotations are planned within the supply chain, aimed at developing the skills of the selected candidates.
Campari Group is also committed to developing projects aimed at making the plant increasingly sustainable, mainly through energy efficiency initiatives. The plant was equipped in 2022 with a photovoltaic panel system, which adds to the several investments made in sustainability allowing, between 2021 and 2023, to increase energy autonomy and reduce energy consumption and greenhouse gas emissions.
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