Campari celebrates the 74th Berlin International Film Festival

Munich: January 22, 2024 - Campari is extending its partnership with the Berlinale and further expanding its commitment as a co-partner with one of the world's largest audience film festivals. The 74th Berlin International Film Festival will take place from February 15th to 25th, 2024. By continuing the Berlinale partnership, Campari is strengthening its global and long-term commitment to the world of film and cinema. Guests of the Berlinale, cinephiles, and Campari fans can look forward to a special and surprising appearance by the brand.

MILANESE APERITIF CULTURE, RED COCKTAIL CLASSICS, AND RED CARPET

In the Campari Berlinale Lounge on the first floor of the Grand Hyatt Hotel at Potsdamer Platz, guests can enjoy Campari cocktails such as the Negroni and Campari Spritz. The drinks are expertly prepared and served by the legendary team from Camparino in Galleria, the historic Milanese bar in the Galleria Vittorio Emanuele II. The bar is an icon in the mixology world and a landmark of the aperitif par excellence. Global Head of Camparino Mixology and Licensing, Tommaso Cecca, has created a drink menu specifically for the Berlinale that is second to none and, together with the exclusive view from the lounge of the red carpet of the Berlinale Palace, will provide very special and unforgettable Berlinale moments.

In addition to its own Campari formats in the lounge, exclusive events and get-togethers will also be hosted there throughout the entire festival period around film premieres and screenings.

RED NIGHT IN THE FORMER KAISERSAAL

A highlight of this year's brand engagement at the Berlinale will be the Red Night, to which Campari, together with Germany's most successful people magazine BUNTE, is inviting guests to the gastro temple Frederick's on February 16th. The location could not be more fitting for an event within the framework of the film festival: The legendary Kaisersaal of the historic location has served as a film set several times, including for the classic Wings of Desire. From 9 p.m., the who's who of German film celebrities will meet in the in-location for the Berlinale party kick-off.

Andrea Neri, Managing Director Campari Germany: "After a successful first year at the Berlinale, we are delighted to be back and to establish Campari as an innovative and significant partner of the film festival in Berlin. Campari's commitment to film has a long tradition. It began in the 1980s with the collaboration with the world-famous director Federico Fellini, who shot his first commercial for Campari. Since then, the brand has repeatedly supported and advanced many different projects in the field of film as a partner, as well as realizing its own works with filmmakers."

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