Us open and Aperol® begin new partnership in 2023

FLUSHING, N.Y., August 17, 2023 – The USTA today announced that Aperol®, the iconic Italian Aperitivo, has signed on as an official partner of the US Open, beginning with the 2023 event.

“We are delighted to welcome Aperol to the US Open,” said Deanne Pownall, USTA Managing Director of Corporate Partnerships. “The US Open is one of the largest annually attended sporting events in the world and is a spectacular experience for fans to enjoy world class tennis along with amazing culinary offerings. We know that our fans will embrace Aperol, and its social appeal is a great fit for the US Open.”

Aperol will bring a slice of Italian culture to the US Open grounds in 2023, with two on-site destinations designed in the spirit of its founding principle of togetherness. A branded, indoor-outdoor patio bar located off the grounds’ primary esplanade, just east of the main entrance to Arthur Ashe Stadium, will offer fans an Aperol experience and light bites. Across the grounds near Court 5, Aperol will set up an authentic Italian Apé Truck and a place to connect with friends in between matches through Labor Day.

“Aperol is a brand deeply rooted in history, which evolved from a passion of coming together,” said Andrea Sengara, Campari America's Head of Marketing. “A partnership with the US Open, a globally recognized tournament and social occasion, provides a space to foster new experiences amongst tennis and Aperol fans alike. We are delighted to join forces with an organization which holds shared values and long-standing traditions of sparking joyful moments. We look forward to bringing the Aperol Spritz and its iconic Italian aperitivo culture to this festive tournament.”

Tennis fans at the US Open can enjoy Aperol at both destinations, as well as two on-site mobile carts. Aperol will also be running digital, influencer, paid media and social media campaigns locally and nationally to help drive consumer awareness around Aperol’s newest partnership.

Aperol reminds all fans to enjoy this upcoming tournament season responsibly.